Retailing, Franchising, and Consumerism Business Intelligence in China

Shanghai Tops Survey Of Online Shopping

According to the Survey Report on Online Shopping in China 2008 released by China Internet Network Information Center, the total volume of online shopping in 19 big cities in China reached CNY16.2 billion in the first half of 2008.

The survey covered the 19 major cities including Shanghai, Beijing, Guangzhou, and Wuhan and focused on 2,600 netizens who had online shopping experience in the first half of 2008.

Statistics showed that 27.9% of the total netizen population in the 19 cities had bought products online in the first half of 2008. More than 40% of these online buyers do online shopping at least once a month. Shanghai topped this index with 45.2%, followed by Beijing and Guangzhou. For per capita consumption in online shopping, Shanghai was still number one with CNY1,107.

The total volume of online shopping by males was CNY 8.4 billion; and the volume by female shoppers was slightly lower at CNY7.8 billion. retains a stable leading position in online shopping. Its online shopping penetration has reached 81.5%, followed by and

About 71.3% netizens use electronic payment in their online shopping, of which 76.2% of these transactions were completed through Alipay. About 20% of buyers said they have had unhappy experiences in online shopping and the quality of products and the logistics problems were the main causes. They complained about the inconsistency between the picture and the product and delayed delivery.

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