Lancel Forms Strategic Partnership In China With Fairton

After a seven-month discussion, Lancel has finally signed a cooperative agreement with Fairton to jointly explore the mainland China market.

According to the agreement, Shanghai and the surrounding cities will become the starting points for Lancel to implement its development program in mainland China. The development program includes opening new boutique stores, raising the images of its existing stores, and relocating some of its existing stores.

Marc Lelandais, CEO of Lancel, stated that China has been one of the most important overseas markets for Lancel and it is a crucial step to find a suitable partner and to realize the company's future development perspective in China. Lancel believed that with its deep understanding of Chinese market and its operating experience in this marketplace, Fairton will offer a solid platform to push the Lancel brand to a new height.

Xiao Dichong, executive director of Fairton, commented that Lancel is a leather brand with a 130 years' history. In the current Chinese market, luxury consumers are looking for something different and that is just what Lancel has. The company is very confident in its cooperation with Lancel.

Founded in 1876, Lancel is a family business started by Alphonse Lancel and his wife Angele in the very heart of Paris. In September 1997, Lancel joined the Richemont Group to develop its international network. The leather brand is now has a worldwide presence and has over 500 sales points in various countries, including China, Japan, Russia, and the United States.

Founded in 1955 in Hong Kong, Fairton is an international fashion brands management company. It now acts for 14 brands, including MaxMara, Marella, Marina Rinaldi, MAX&Co, PennyBlack, Sportmax, Weekend by MaxMara, iBLUES, Jean Paul Gaultier, Kookai, Lloyd, PlusIT, Rossetti, and Lancel in Hong Kong, Taiwan, and the mainland China.