Retailing, Franchising, and Consumerism Business Intelligence in China

Skechers JV Grows Its Operations In Hong Kong And Macau

Footwear company Skechers USA, Inc. has expanded its operations in Hong Kong and Macau through a joint venture — Skechers Hong Kong Limited — with the Onwel Group, a leading fashion company in the region.

The new joint venture in Hong Kong follows on the heels of Skechers China Limited, a joint venture with Luen Thai Enterprises established earlier this year.

Skechers Hong Kong has already started to deliver a full-range of men's, women's and children's Skechers footwear by establishing its own retail stores. It will also deliver Skechers products through a network of wholesale accounts starting from the Spring 2009 season. Skechers Hong Kong expects to improve its wholesale distribution with 200 new stores in the next two years and plans to triple its sales within three years.

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