Retailing, Franchising, and Consumerism Business Intelligence in China

Dazhong To Sign Exclusive Cooperation Agreement With Nokia

Local media reports that Dazhong and Nokia have agreed to sign an exclusive cooperation agreement making Dazhong the first seller of Nokia's latest handsets in Beijing in September 2008.

The insiders are reported as stating that this cooperation with Nokia is Dazhong's first test of its internal sales system. The company attaches great importance to this cooperation and Sun Yiding, the general manager for Gome's North China area, contributed to the realization of this cooperation.

Mao Xiaojun, general manager of Dazhong, said that the major aspect of the cooperation is that Dazhong will become the first seller for Nokia's new music handset products in September 2008, but details about the types of handset are not available at present. Because of the exclusivity of this cooperation, these new handsets will not allowed to be sold in other channels until two to three weeks later.

A person in charge of the sales of Nokia in northern China areas told local media that the reason for Nokia choosing Dazhong instead of traditional mobile phone stores to be the first marketplace to launch its new products is because of Dazhong's well positioned network and popularity in Beijing. Dazhong has 60 stores in Beijing, of which 40 are located within the Fourth Ring and the popularity of its stores will effectively promote the sales of mobile phones.

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