Retailing, Franchising, and Consumerism Business Intelligence in China

Juicy Couture Opens First Independent Specialty Store In Shanghai

Juicy Couture, the U.S. apparel brand, has opened its first independent specialty store in Shanghai in Grand Gateway.

Products sold in the 1,781 square feet store cover complete series of Juicy Couture's products, including men's apparel, children's apparel, accessories, handbags, and shoes.

Founded by Pamela Skaist-Levy and Gela Taylor in 1997, Juicy Couture was originally a senior designer as well as a marketing expert and seller that provides sexy and exquisite apparel and accessories for women. Acquired by Liz Claiborne in 2003, the brand now has expanded its products to men's clothing, children's clothing, shoes, glasses, watches, and perfume. Its first retail store was opened in Las Vegas in 2004.

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