Retailing, Franchising, and Consumerism Business Intelligence in China

Guangzhou International Travel Fair to be held again next March

Hannover Fairs join hands with IFEMA to build a more int'l GITF

Guangzhou, China (January 12, 2009) / — Guangzhou International Travel Fair 2009 (GITF 2009) will grandly open in Guangzhou Jinhan Exhibition Center from March 26-29 next year. Lasting 4 days (last edition: 3 days), the GITF 2009 is set to open to the trade visitors on 26-27 and to the public on 28-29. Exhibitors will also enjoy one more day (from 23 to 25) for booth construction on-site. GITF 2009 is expected to cover 15,000 sq m, accommodating 460 exhibitors with 45 percent from overseas.

Succeeding the great success of the 2008's edition co-organized by Hannover Fairs, GITF 2009 will be once again showcasing a lineup of tourism products from different countries of the world, providing rich travel packages featured by exotic character. The fair, with its unique character of "Professional and International", will present an excellent tourism display for both exhibitors and visitors.

With the rapid development of domestic economy in recent years, Chinese tourism industry is booming by leaps and bounds. According to the National Tourism Administration, China is one of the countries with huge potential and fastest growth in outbound tourism market, what's more, Guangdong Province ranks one of the most important tourism destinations and visitors sources in China. 2008 first half year's statistics show that Guangzhou is head on the top list among other tourism cities of China in terms of all the key index on tourism industry: welcoming a total of 52.858 million guests (+3.14%), including 2.917 million from overseas (+4.53%). These figures once again prove that Guangzhou, the South Gate of China, still enjoys huge potential in tourism market, thus propelling the good development of GITF.

IFEMA joins in for a higher level of professionalism
From 2009, Spanish Feria de Madrid (IFEMA) as the co-organizer will join hands with Hannover Fairs Shanghai to operate GITF jointly. Founded in 1980, IFEMA is now the largest exhibition company in Spain, also taking a lead in Europe. Its organized FITUR is one of the three largest and most influential travel fairs in the world. FITUR 2008 held this February witnessed a turnout of over 13,300 exhibitors from 170 countries and regions on the net show area of over 100,000 sq m with visitors totaling up to 260,000.

Relying on Hannover Fairs worldwide network, great appeal to international visitors and exhibitors as well as IFEMA's successful experience in organizing FITUR, the both parties will team up to enhance the international influence of GITF." Through the collaboration with IFEMA, we will definitely build a more professional travel show further promote its rapid growth and establish a unique platform providing global professionals with latest travel information and opportunities to seek potential business." remarks by Mr. James Fu, General Manager of Hannover Fairs China.

Highly featured with fascinating events
To further stimulating the domestic tourism market, National Tourism Administration will carry out a series of new measures at the beginning of 2009 including more investment in tourism infrastructure, public service facilities, country side tourism and domestic recreation plan. In line with the market demand, the organizers therefore work out GITF, which features "wide spectrum of exhibits, clear division of exhibition area, rich concurrent events", benefiting exhibitors and visitors to the utmost extent.

GITF 2009 will cover 12 exhibition categories including National/Regional Travel Organizations and Tourist Association, Travel Agencies, Hotel, Hotel Group and Holiday Camps, Tourism Attractions such as Theme Parks, Resorts & Golf Courses, Airlines, etc and the organizer will divide the exhibition area elaborately according to the categories. National tourism administrations from over 20 countries and regions will attend the fair by group and bring visitors fancy tourism information at Oversea Group Exhibition Pavilion. Air Pavilion will present special customized service provided by air companies from home and abroad, whose new flight routes are sure to be popular among businessmen. International Travel Agency Pavilion, Hotel & Resorts Pavilion and Tourism Attraction Pavilion are all going to be eye-catcher of the tourism lovers who will get rich travel products and holiday information ranging from prosperous business area tour to fascinate landscape tour. What's more, local tourism administrations and group agencies from different part of the country will present various tourist resorts and routes in the Domestic Exhibition Group Pavilion that had proved very popular among domestic tourists in previous editions. Worth to mention, the organizer will cooperate with the tourism administrations and travel agencies of major tourism provinces and cities to launch special theme promotions, such as "Preferential Sichuan Tour", "Colorful Yunnan", and "Charming Shanghai with Wonderful EXPO", "Romantic Stay at Beautiful Sanya" and "Travel to Birthplace of Hero, Enjoy the Fancy of Grassland in Inner Mongolia", etc.

Under well preparation of the organizers, Guangzhou Forum 2009 - International Eco-Tourism Development, themed on ecological tourism, will be held in correspondence with GITF 2009 on 26th March 2009. Experts from governments, tourism and hotel industry, entertainment and other fields will take steps towards discussing the hot topics in tourism industry so as to promote the development of ecological tourism. Besides, a series of concurrent events will add to the wonder of the show, including: International Tourism Golf Game 2009, providing a wonderful opportunity not only for the leaders to learn from each others' golf skills, but also for them to discuss together the future development of tourist industry; Buyers Night will provide a platform for free conversation between buyers, exhibitors and relevant parties coming from afar.

GITF 2009 in preparation will welcome more professionals on-site. Hannover Fairs will also spear no efforts to expand the coverage of buyers' invitation from the resource of cooperation with IFEMA and strategic alliance with FIera Milano. Sponsored by Guangdong Provincial Tourism Administration and Tourism Administration of Guangzhou Municipality, two leading fair company's team-up will further help boost the internationalization of GITF, building the event as one of the most important international travel trade fairs in Asia-pacific region, providing an excellent platform for global insider to overview latest information on tourism market and to seek potential business opportunities.

  • Mr. Winson Wu / Ms. Karry Wang / Ms. Sarah Pan
    Hannover Fairs China Ltd. - Shanghai
    Rm. 301, B&Q Pudong Office Tower
    393 Yinxiao Road, Pudong
    Shanghai 201204
    Tel: +86 (0)21 - 5045 - 6700, Ext. 253 / 242 / 318
    Fax: +86 (0)21 - 5045 - 9355
    E-mail: [email protected]
    E-mail: [email protected]
    E-mail: [email protected]

This press release has been syndicated from Xinwengao, who is responsible for the content distributed via its newswire.