Retailing, Franchising, and Consumerism Business Intelligence in China

AutaSon Opens Store At Maison Mode Changsha

The French male apparel brand AutaSon has opened a flagship store at the Maison Mode Changsha, marking the overall opening of all the stores on the first floor of the department store.

Founded in 1871, AutaSon has now become a well-known men's apparel brand in Europe and its products cover all sectors of men's apparel.

AutaSon entered the Chinese mainland market in 1998 and currently owns more than 70 specialty stores in this country. As the development focus of AutaSon in the central China area, Changsha has four AutaSon specialty stores, which provide high-end shopping outlets for men.

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