According to foreign media, having opened its first Chinese retail store in Beijing, Apple has announced that its second retail store in China will be opened soon.
Prior to this announcement, Apple has launched its Chinese official website, on which the company sells refurbished products to Chinese consumers at discounted prices. The website reportedly sells a refurbished iMac with a discount of 12% and the iPod products sold on the website, including iPod Shuffle and iPod Nano, are both 22% off the suggested retail prices.
With the help of such promotions, Apple's sales in China increased 49% year-on-year in the third quarter of 2008, but the overall revenue was still lower than expectations. According to the international market consulting company IDC, in the third quarter of 2008, Apple only occupied 0.25% share in the Chinese market and the main reason was the high prices of Apple's products.
Although Apple does not have a large user group in China, its first retail store in Beijing still attracts lots of local people. A representative of Apple said the company's second retail store in China will be opened soon, but the person did not reveal the detailed schedule.