Retailing, Franchising, and Consumerism Business Intelligence in China

Developing an Effective Employer Brand Strategy conducted by The Father of Employer Branding in Beijing in June

Bringing the Best of Brand Management to People at Work

Beijing, China (March 16, 2009) / — Hide or face the challenges of an increasingly competitive marketplace for top talents? Why should people believe that you're the most admired hirer to work for, facing the current economic downturn? What makes you standing out from the rest of the employers?

Further to its successful debut in Singapore late 2008 and in Malaysia early 2009, the third series comes to Beijing, due to the rising awareness and importance of Employer Branding concept across Asia Pacific including China. In respond to such market issue, a highly interactive master class entitled Developing an Effective Employer Brand Strategy, led by the father of Employer Branding – Mr. Richard Mosley will take place at Hilton Beijing Hotel, Beijing, on 1-2 June 2009 for its first time in Mainland China, aiming to help forward-thinking professionals to grasp all skills essential to create, develop and manage an employer brand strategy successfully, and to attract, engage and retain talent effectively through case-studies and in-depth discussion.

In addition to the essential knowledge and theories of employer brand management, this course will also address numerous Case Studies of employer brand management in practice, including: Coca-Cola, IBM, Microsoft, P&G, Reuters, Shell, Tesco, Vodafone, Manpower and many more, with particular emphasis on how these companies have applied this strategy within China.

The workshop will be led by the globally-recognized master, the father of employer branding, Richard Mosley, who first conceived The Employer Brand in the early 1990's and has successfully helped many premier international brands to deploy well their Employer Brand strategies worldwide. He is also the writer of the reputable Employer Branding text- The Employer Brand : Bringing the Best of Brand Management to People at Work. It's the first time Richard Mosley conducts the course in China mainland, aiming to combine proactive insight and extensive experience and increasing value into Chinese and Asian practice.

This workshop will be conducted in a highly interactive small class gathering senior management professionals who are looking into or practising employer brand management from China and Asia. Through compact learning and in-depth discussion, the 2 day master class will give employer brand practitioners the opportunity to Turn Theory into Practice in developing and implementing an effective employer brand strategy, to drive greater employee commitment to 'the brand they work for'.

Developing an Effective Employer Brand Strategy is organized by NeoEdge, More details soon on

About NeoEdge – a forward-thinking intl B2B events organizer in A&P
NeoEdge, headquartered in Singapore, is your long term reliable corporate business partner. NeoEdge organizes high quality and forward-thinking international conferences and workshops, mainly in the Asia Pacific, the Middle East and north Africa. Neoedge events span both vertically: Environmental Protection, Energy/new energy, Pharmaceutical/life science, IT/High-tech, and horizontally: Marketing, HR and Management (operational and technical), etc. NeoEdge aims to serve the corporate world with integrity and excellence by providing cutting edge business intelligences and creating high value networking opportunities. To know us more, please visit

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