Retailing, Franchising, and Consumerism Business Intelligence in China

Brazilian Fast Food Giant To Set Up Headquarters In Tianjin

Brazilian fast food chain group Habib's has signed a letter of intent with Tianjin to set up its headquarters, central kitchen, and chain restaurants in the city.

Ren Xuefeng, deputy mayor of Tianjin, and Alberto Saraiva, chairman of Habib's, attended the signing ceremony. Ren said the municipal government of Tianjin will provide a good investment and development environment for Habib's.

According to Habib's, the company plans to open five chain restaurants in Tianjin before the end of this year and will open 100 restaurants in China over the next three years. In addition, the company will organize suppliers from Brazil to investigate and invest in the Tianjin market to realize localization of supply.

One of the largest fast food group in Brazil, Habib's is also one of the world's largest Arab food makers. The Sao Paulo-headquartered company currently has nine subsidiaries, 305 chain restaurants, 12 plants, and 20,000 employees around the world, with annual revenues of USD360 million.

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