Retailing, Franchising, and Consumerism Business Intelligence in China

U-Tron Beijing Partner ELEDE To Exhibit At Stockholm Trade Show

U-Tron distributor to display entire range of LED lighting products at Scandinavia's biggest trade fair focused on electrical installation.

Beijing, China (August 03, 2009) / — U-Tron (Beijing) Electronics Co. Ltd. (U-Tron) announces today that its European distributor, ELEDE, will be exhibiting the entire range of U-Tron LED products at Elmassa Stockholm 2009.

ELEDE will be on stand B02:37 at Elmassa Stockholm, on September 22 and September 23, 2009 at the Stockholm International Fairs and Congress Center. ELEDE will be exhibiting the entire range of U-Tron LED products — including U-Tron's Lucas LED streetlights, BatLED indoor and outdoor floodlights, SoLED solar powered lights, Helios E27 LED light bulbs, and Lucas E40 retrofit bulbs.

Elmassa, organized by Brussels based easyFairs, is Scandinavia's biggest trade fair focused solely on electrical installation and attracts a wide range of buyers and decision makers from organizations involved in an extensive range of electrical engineering and construction projects.

Commenting on the exhibition Raja Magasweran, the managing director of U-Tron said, "We are very pleased that ELEDE will be exhibiting our products at Elmassa in Stockholm. Sweden, and indeed all of Scandinavia, is a very important market for us because of the emphasis placed on energy saving and environmentally friendly products; and our LED lights certainly fall into that category."

Daniel Hedstrom, a partner in ELEDE, said, "LED lighting is very important for energy conservation. We proud to be associated with U-Tron, who's leading edge products have been shown to be world class by trials in places such as the Swedish city of Gutenberg. This exhibition is an important showcase for us and U-Tron's products."

About U-Tron
U-Tron (Beijing) Electronics Co. Ltd. was established in 1992 as a WOFE in Beijing, China. The company was 100% funded by investments from an American Company, China Business Associates. The main purpose was to bring U.S. developed technology products to China for manufacturing and localization. Today U-Tron has 1,000 square meters of office space in the Central Business District of Beijing and an 1,800 square meter factory employing more than 50 people in the Beijing Development Area (BDA) of Yi Zhuang district. The company focuses on developing leading-edge energy saving technology.


ELEDE Inc. is a marketing company specializing in LED lighting products in the Nordic countries has also plans to expand into the rest of Europe. ELEDE's principal owners Daniel Hedstrom and Conny Jakobsson have been long term residents in Beijing and fully understand the uniqueness of offshore manufacturing. ELEDE has won many projects in Sweden and is exploring many promising opportunities in Sweden and the neighboring countries.



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