Retailing, Franchising, and Consumerism Business Intelligence in China

Isetan Mitsukoshi To Open Five New Stores In Mainland China

Japanese department store retailer Isetan Mitsukoshi Holdings has decided to expand its network in mainland China by adding five new large-scale stores before 2014.

With this expansion, the company will have ten outlets on the mainland. At the same time, it plans to set up a holding company within 2009 to manage its business in mainland China and this establishes the Chinese market as the major market for its overseas business.

It is reported that each of Isetan Mitsukoshi Holdings' new stores in China will have an area of over 30,000 square meters and these stores will sell the same range of high-end products as is sold in its department stores in Japan: targeting wealthy Chinese consumers.

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