Retailing, Franchising, and Consumerism Business Intelligence in China

H&M Plans 27 Stores In Greater China By Year-end

International apparel retailer H&M recently opened six new stores in Hong Kong, increasing the total number of its stores in China to 21.

Lex Keijser, the general manager for H&M Greater China, told local media that the company plans to increase the number of its stores in Greater China to 27 by the end of 2009.

However, the brand has not opened any outlet in Taiwan yet and Keijser said they are still searching for proper sites in this marketplace.

So far, H&M has expanded into 34 marketplaces worldwide with 1,800 stores. The company is reported to be opening a new store in Seoul in South Korea in March 2010.

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