Retailing, Franchising, and Consumerism Business Intelligence in China

Well-known Cooking Media Brand "Betty's Kitchen" Opens An Online Kitchenware Store

Beijing, China (October 12, 2009) / — September 10, 2009, China's leading cooking media brand, "Betty's Kitchen," through official cooperation with Taobao, China's largest e-commerce platform, has opened its first shop – Betty Bossi Creative Kitchenware Shop. This is part of the "Betty's Kitchen" transformation from traditional media to a multi-media, cross-platform cooking brand. Betty's Kitchen is expanding the theme of "making life taste better" fully into the Kitchenware Store.

Betty Bossi, Ringier's leading cooking magazine from Switzerland, has developed a variety of practical and innovative kitchen supplies. In Europe, more than 2 million consumers every year experience the Betty's Bossi style of life to prepare food.

In 2003, the Swiss Ringier started strategic cooperation with the "Global food industry". After seven years, Betty's Kitchen has been built to become the leading media brand for cooking in China. Today, the magazine begins its first cooperation with Switzerland's Betty's Bossi. Betty Bossi has successfully developed a series of popular ideas for the domestic kitchen and household items, further promoting the international synchronization of culinary creativity, the concept of life, and changing quality of life for Chinese families.

For more Information:
Lillian He, Corporate Communications Director
E-mail: [email protected]
Telephone: +86 10 65281840

This press release has been syndicated from Xinwengao, who is responsible for the content distributed via its newswire.