Retailing, Franchising, and Consumerism Business Intelligence in China

EFuture VDRP System For Fujian Hengan

Fast-moving-consumer-goods company Fujian Hengan Holding Company has has signed a software license contract for with eFuture Information Technology for a Visual Distributor Resources Planning solution based on eFuture One E-Channel.

VDRP is a web-based product designed to meet the distribution and network management needs of manufacturers. Based on IBM Websphere middleware, this program employs a three-layer structure by combining advanced management models and up-to-date information technology methods in order to establish independent distribution channels with operations expanding to nationwide retail terminals.

The eFuture One E-Channel VDRP system will be deployed in both Fujian Hengan's headquarters and at its 1000 plus distributors across China.

Fujian Hengan Holding Company, a core company of Hengan International Group Company Limited Hengan International, is a fast moving consumer goods provider responsible for production, sales and marketing. The company's products include Anle sanitary napkins and meltable glue material for sanitary napkins. Hengan International is mainly engaged in the production, distribution and sales of personal hygiene products and food and snack products in China. The group currently operates a nationwide sales and distribution network and owns 23 subsidiaries in 14 provinces.

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