Retailing, Franchising, and Consumerism Business Intelligence in China

Zegna's First Mainland Concept Store To Open In Shanghai

Ermenegildo Zegna, a leading multinational in men's luxury clothing and one of the oldest business families in Italy, has located its first Chinese mainland global concept store at Lippo Plaza, Luwan district, Shanghai.

This new store in Shanghai is reported to be the fifth Zegna global concept store designed by architect Peter Marino, following those in Milan, New York, Shinjuku, and Hong Kong. With a store area of about 1,100 square meters, the new store in currently undergoing interior decoration and it is planned to launch the store before the opening of the 2010 Shanghai World Expo.

Founded in 1910 in Italy, Ermenegildo Zegna is a fashion house that claims to be the world leader in fine men's clothing. At present, the company has 525 outlets in 86 countries and regions around the world.

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