Retailing, Franchising, and Consumerism Business Intelligence in China

Developing an Effective Employer Brand Strategy with the Father of Employer Branding in Beijing

Synchronize strategies to attract, retain and catalyze talent for global recovery

Beijing, China (November 04, 2009) / — Should you be optimistic to the huge human resources market, or still sober to challenging facts that there is always a huge gap between demand and supply of top talent? Why should people believe that you're the most admired hirer for them to strive for, while Chinese economy is leading the global recovery? What makes you standing out from the rest of the employers?

Further to its successful debut in June, due to the rising awareness and importance of Employer Branding concept across Asia Pacific including China, The 2nd Developing an Effective Employer Brand Strategy will led by the father of employer branding worldwide, Richard Mosley, to take place at Swissotel Beijing Hong Kong Macau Center, Beijing on 11-13 January 2010, aiming to help forward-thinking professionals to grasp all skills essential to create, develop and manage an employer brand strategy successfully, to attract, retain and inspire talent effectively, then improve organizational Employee' Satisfaction and therefore Customers' Satisfactions to lead in global recovery.

In addition to providing you with a good grounding in the theories that underpin the discipline of employer brand management, this workshop will also provide many Case Study examples of employer brand management in practice, including: Coca-Cola, IBM, Microsoft, P&G, Reuters, Shell, Tesco, Vodafone, Manpower, Lenovo and many more, with particular emphasis on how organizations have applied this thinking within China.

The workshop is led by the globally-recognized master, the father of employer branding, Richard Mosley, who first conceived the theory of employer branding in the early 1990's and has successfully helped many premier international brands to deploy well their Employer Brand strategies worldwide. He is also the writer of the reputable Employer Branding text- The Employer Brand: Bringing the Best of Brand Management to People at Work. Meanwhile, ZHANG Hong, the Asian top employer brand expert who sits in the judge panel for the CCTV Annual Best Employers Program, will jointly deliver speeches and facilitate discussion, where he will bring together proactive insight and valuable experience to fit in better Chinese context.

In view of giants like Airbus China, ABN AMRO Bank China, Akzonobel China, Novozymes China, Huawei Technology attending the series of events, leading players have more and more realised that motivated and loyal employees are vital equity to their commercial success. Through compact learning and in-depth discussion led by Richard Mosley, the 2 and a half day event will give employer brand practitioners the opportunity to turn theory into practice in developing and implementing an effective employer brand strategy, to drive greater employee commitment to 'the brand they work for'.

The 2nd Developing an Effective Employer Brand Strategy, Beijing is organized by LinLead Consultancy, More details on

  • Marketing Head
    Mr. Steven Li
    DID: +86 10 8571 1149
    Main: +86 10 8571 1440
    Fax: +86 10 8571 1149
    Mobile: +86 139 102 54507
    Email: [email protected]

This press release has been syndicated from Xinwengao, who is responsible for the content distributed via its newswire.