Retailing, Franchising, and Consumerism Business Intelligence in China

Coach Opens Specialty Store In Chengdu's Wangfujing

The American luxury handbag designer and maker, Coach, has opened a new specialty store in Wangfujing Department Store, Chengdu.

This new specialty store is designed by Coach's construction and design team. With an area of 1,116 square feet, the store is decorated with bright colors, stainless steel, mirrors, and white Calacatta marble from Italy.

Founded in 1941, Coach is an American leather goods company known for ladies' handbags, as well as items such as luggage, briefcases, wallets, and other accessories. Following the opening of its first Chinese flagship store in Hong Kong in May 2008, Coach entered the Chinese mainland market in April 2009 and currently has 20 stores in mainland China.

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