Retailing, Franchising, and Consumerism Business Intelligence in China


Aeon To Accelerate Expansion In China

Japanese retail group Aeon will open a new outlet on Yanji road in Qingdao on December 18, 2009, and will also open two more new stores in Teda Shopping Center in Tianjin and Jiayu Sun City Plaza in Guangzhou.

The new store will open in Qingdao Wanda Plaza with an operating area of about 9,000 square meters. Aeon opened its first Jusco store, in Weifang, at the end of 2008.

Aeon's Teda Shopping Center store in Tianjin will cover an area of 75,000 square meters, and will have Chinese and international fashion specialty stores, a large home appliances store, a large sports supplies special store, home supplies stores, and a cinema. Aeon intends this store to be a new business landmark of Tianjin's Binhai New Area.

Aeon Jiayu Sun City Plaza store in Guangzhou, which is expected to open in January 2010, will cover an area of 14,000 square meters.

Zhu Jing, the strategic development general manager for Aeon China, said that the scale and business facilities of the stores open by Aeon shows the company's confidence in the Chinese market. And, in addition, it also reflects Aeon's deepening comprehension of the Chinese market.

By October 1, 2009, Aeon Group had opened 31 outlets in China, including one in the Beijing-Tianjin area, four in Shandong, eight in Guangdong, eight in Shenzhen, and ten in Hong Kong.




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