Retailing, Franchising, and Consumerism Business Intelligence in China

New Taiwanese Mobile Phone Brand Available In Mainland China

Taiwanese mobile phone brand Altek has announced its entry into the Chinese electronics retail chain Gome, making it the second Taiwanese mobile phone brand available in mainland China market, following Dopod.

Focusing on the concept of "professional imaging", Altek will initially launch its two independently developed T8680/A806 products, which have three optical zooms, a definition of 12.2 million pixels, and market prices of about CNY3,000. These products will be available in Gome's 500 retail stores across China.

Alex Hsia, the president and CEO of Altek, said that at present nearly all smartphones have a camera function. However,since the imaging capabilities of mobile phones are comparatively weak, mobile phones and cameras do not frequently overlapped function.

According to Gome, the company has already started to sell the Altek products in some of its stores and the distribution in other stores can be completed by the Spring Festival 2010. With a direct-supply model, the two parties will mainly promote the sales of Altek mobile phones in over 200 Gome flagship stores.

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