Retailing, Franchising, and Consumerism Business Intelligence in China

McDonald's Aids Re-construction Of Four Schools In Sichuan

The re-construction of four primary schools that were destroyed during the 5.12 Sichuan earthquake in 2008 will be completed by the end of 2008 and one of the major contributors for the re-construction is McDonald's.

Located in Pingwu county in Sichuan province, the new school building of Yetang Primary School has recently been completed and put into use. In addition, three other primary schools — Ronghua, Xingan, and Shuitianxiang — in this county will also be completed before the end of 2009. These new school buildings are reported to be able to withstand an earthquake with a magnitude of eight on the Richter scale.

According to reports in local media, the re-construction of the four primary schools cost CNY20 million, of which CNY16 million was donated by Ronald McDonald House Charities China.

Since the occurrence of the Sichuan earthquake on May 12, 2008, McDonald's China and Ronald McDonald House Charities China have provided earthquake relief support in various sectors, including funds, food, and medical first aid facilities. So far, the international fast food giant has donated food and money to the value of over CNY21 million for the disaster areas.

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