As the cooperative partner of USA Pavilion at the 2010 Shanghai World Expo, Wal-Mart has started to sell World Expo related licensed products in its Nanpu Bridge store in Shanghai.
To promote the Shanghai World Expo and to meet consumers' demands for World Expo licensed products, the American retail giant Wal-Mart was formally selected as the franchised retailer of World Expo licensed products in January 2010. Located adjacent to the Shanghai World Expo venues, the Nanpu Bridge store has become the first Wal-Mart outlet to open a specialty counter for World Expo licensed products. In the future, Wal-Mart will open more of these counters in other outlets.
At present, the first batch of 150 kinds of World Expo licensed products are available at the specialty counter and these products cover textile products, china, and decorative goods.