French jewelry retailer Van Cleef & Arpels has announced that the company plans to make China one of its major markets and it will double the number of its retail stores in China in 2010.
Stanislas De Quercize, the chief executive officer of Van Cleef & Arpels, revealed that the company plans to open seven new stores in 2010, of which four will be in mainland China and the other three will be located in the Middle East.
Quercize said with the opening of these four stores, the number of Van Cleef & Arpels' outlets in Chinese mainland will be increased to eight.
Founded in 1896 by Salomon Arpels and Alfred Van Cleef, Van Cleef & Arpels is a French jewelry, watch, and perfume company that is renowned for its expertise in precious stones. It opened its first boutique store in 1906.