Retailing, Franchising, and Consumerism Business Intelligence in China


China's Easyhome To Open New Store In Hainan In August

The Beijing-based home supplies and building materials provider Easyhome has announced plans to open a new store in Haikou, capital of Hainan province, in mid-August 2010.

Located at Binhai avenue, Easyhome's new store has a total construction area of nearly 100,000 square meters. The first-phase project, a furniture hall with a construction area of 40,000 square meters, reportedly started attracting investment in April 2010, and the second-phase project is expected to be opened in May 2011.

On the full completion of this store, it will become the largest home supplies-themed shopping mall in Hainan.

Wang Linpeng, president of Easyhome, said during an investment conference for the new Haikou store that the opening of Easyhome's new store in Haikou will help improve the local home supplies market while providing industry vendors with a platform to explore the market of Hainan.

Founded in 1999, Beijing Easyhome is a large state-controlled joint-stock enterprise that focuses on the investment, development, sales and services of the home supplies and building materials industry. The company currently has 25 stores across China and plans to increase the number to 35 by the end of this year.




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