Retailing, Franchising, and Consumerism Business Intelligence in China

Coolpad Eyes More Retail Spots In China

According to Su Feng, vice president of the Chinese mobile phone maker Coolpad, unlike its former high-end orientation, Coolpad will expand to now cover the entire high, medium, and low-end mobile phone markets in 2010.

Therefore, the company plans to build at least 2,000 new self-owned sales channel sites this year to increase its overall market share. Su said that Coolpad aims for dramatic development in 2010 and it will reach the wider mass market, in addition to the previous high-end segment market. The company will launch full product lines based on China Mobile's TD-SCDMA network and China Telecom's CDMA2000 EVDO network.

Prior to this, Coolpad had never provided EVDO mobile phones below the price of CNY400 and all its TD-SCDMA mobile phones are above CNY1,000. The situation is expected to change this year. In May 2010, Coolpad launched a new customized TD-SCDMA for China Mobile's users with the retail price of CNY899 and the company plans to launch ten TD-SCDMA mobile phones with prices around CNY1,000.

At the same time, Coolpad will not give up the high-end market. Su revealed that the company will launch a customized flagship mobile phone for China Mobile in June 2010. The new product features ultra-thin design and a mirror glass surface. It adopts the screen made by Shape and supports OMS applications.

To ensure its sales, Coolpad said it will invest about CNY100 million to build at least 2,000 new sales channel sites, including specialty zones, specialty retail counters, specialty stores, and experience stores. The company currently has 1,000 such channels.

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