Retailing, Franchising, and Consumerism Business Intelligence in China

Shanghai Welcomes City'super Mega Lifestyle Specialty Store

The high-end mega lifestyle specialty store operator City'super has opened a new outlet in Shanghai's IFC Mall, marking the Hong Kong company's latest important strategic investment in mainland China.

The new City'super store has an area of 2,700 square meters and its design aims to provide a comfortable shopping environment to customers. City'super collects top products from around the world, including high-end household items, exquisite cuisines, quality wines, delicious desserts, chocolates, coffees, and cooking materials.

Wu Jiahua, general manager for the newly opened City'super, said that as City'super's first flagship store in mainland China, the new store in Shanghai, a metropolis integrating the world's economy and culture, will become one of the best lifestyle specialty stores.

City'super is a mega lifestyle specialty store that offers a true one-stop-shopping experience for today's busy urban professionals. Its stores have been designed to be a part of customers' lifestyles by fulfilling their daily needs as well as enhancing the quality of their lives. The three core components of City'super include the Food Market, the Life Division, and the cookedDeli.

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