Retailing, Franchising, and Consumerism Business Intelligence in China

New Hotel Brand Heads To Hong Kong

Shangri-La Hotels and Resorts is planning to debut the Traders Hotel brand in Hong Kong on August 1, 2010, with the opening of Traders Hotel, Hong Kong.

Previously operating as Hotel Jen, the 280-room property was completely renovated in 2008 and will be integrated into the Traders' portfolio to allow the hotel to take advantage of Shangri-La's global sales and distribution network as well as the brand's Golden Circle guest recognition and airline partner programs.

Traders Hotel, Hong Kong, is located on Queen's Road in the Western District, which is known for its street life, traditional shops, temples, and numerous local eateries. The hotel is 10 minutes from Hong Kong's Central business district, the Airport Express station, and nightlife venues in Soho and Lan Kwai Fong.

Guest facilities include Cafe 508 on the second floor featuring buffet selections for breakfast, lunch and dinner and the Traders Lounge on the 28th floor which is available to Club guests during the day to enjoy a variety of benefits including private check-in and check-out, complimentary buffet breakfast, afternoon tea, and evening cocktails. A Lobby Bar and a rooftop outdoor pool with adjacent gym complete the guest facilities.

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