Retailing, Franchising, and Consumerism Business Intelligence in China

New Japanese Brand TVs To Be Sold In Suning

Japan's leading audio-visual brand Pioneer started selling its LCD color TV products in the Chinese market at the end of last month.

Pioneer has selected the Chinese electronics and home appliances retailer Suning as its exclusive channel provider. The new products were first launched in 300 Suning stores in China and will be further extended to the retailer's over 1,100 outlets across the country.

The first batch of Pioneer TVs introduced into the Chinese market are the company's Q30 and V800 series products, covering all mainstream sizes of TVs. These products present Pioneer's high-quality audio-visual technology advantages and offer features like high definition, wide angle, and ultra-thin speaker.

Under an agreement signed by the two parties, Suning will be exclusively responsible for the sales of Pioneer's LCD color TVs in China, including terminal retail sales targeting Chinese consumers and wholesale business targeting other sales channels. At the same time, Suning will also provide logistics and after-sales functions for Pioneer color TVs.

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