Retailing, Franchising, and Consumerism Business Intelligence in China

Japanese Fast Food Chain Announces Development Plan For China

The Japanese fast food chain operator Ringer Hut has announced that it will strengthen its expansion in mainland China and Hong Kong, and plans to increase the number of its overseas stores to 40 before the end of 2013, according to reports in Japan's Kyodo News.

At present, Ringer Hut has only one overseas site in Thailand. Launched in Bangkok in April 2010, this overseas restaurant focuses on the sales of Nagasaki Champon. The company said it will enhance its operations in the Asian areas, which have good economic development prospects. The company hopes about 50% of its profit will be contributed by overseas markets in ten years.

Ringer Hut is reportedly looking for cooperating partners in mainland China, Hong Kong, and Taiwan. Of the 40 new restaurants it plans to open, 25 will be Nagasaki Champon restaurants and 15 will be Japanese-style pork cutlet restaurants.

In its domestic Japanese market, Ringer Hut will also accelerate its entries into Hokkaido and Kansai, with the aim of increasing the number of its restaurants in Japan from 590 in 2010 to 780 in 2013.

Formed in 1963 in Nogasaki, Japan, Ringer Hut is a Japanese chain of fast-food restaurants, specializing in Nagasaki dishes Champon and Sara udon. The company was named after Frederick Ringer, a British merchant who made great contributions to trade and industrial promotion in Nagasaki during the late 19th to early 20th century.

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