Retailing, Franchising, and Consumerism Business Intelligence in China

The Westin Beijing Financial Street Hosts Starwood Hotels & Resorts Leadership 100 Conference

Beijing, China (November 15, 2010) / — The Starwood Leadership Conference is attended by its top 100 global executives from around the world. This marks the first time the leadership conference has met in China, underscoring the importance of China as Starwood's fastest growing hotel and travel market. A themed cocktail reception, an outside dinner in the Summer Palace and excursions have been planned elaborately for the client.

This is the first time that Starwood has this high level meeting outside North America. It is also the first time that some of the senior leadership from other regions have come to China. How to create a memorable meeting experience as well as cultural journey for them is crucial for the hotel to make this event a success.

Highlights of the event:?The hotel incorporated Starwood’s different hotel brands' initiatives as well as local cultural performance to the coffee break design, like Westin Heavenly Spa Experience during the coffee break to help guests refresh, Sheraton Fitness's body stretch etc. It took the hotel six months working with vendors renowned in the industry to come up with innovative menus and programs specifically for this event.

There is also a traditional Beijing themed cocktail reception for which the hotel turned the entire hotel garden to old Beijing food street under an “honorific arch” with the company's name on top. Guests got freshly made food from each stall. Traditional Chinese dances and "face changing" from Sichuan opera founded on the nine hotel brand images of Starwood were selected as performances at the cocktail party.

The unique experience was complete with a dinner at the Summer Palace where guests enjoyed the dinner in the imperial environment. The hotel took over the historic venue for everything from food to service. The menu exquisitely written on a fan, a Peking Opera performance, and royal F&B service team created an unforgettable experience for the guests.


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