Retailing, Franchising, and Consumerism Business Intelligence in China

China Resources Vanguard Opens Gourmet Supermarket In Shanghai

Following the opening of its first Ole' high-end supermarket in Shanghai in July 2010, China Resources Vanguard has launched another high-end supermarket brand BLT at Lianyang Plaza, Pudong.

The new BLT at Lianyang Plaza has an area of 2,300 square meters and it offers featured imported products, including organic food, health food, wine, and western-style cooking materials. With simple interior decorations, BLT mainly targets young white collars and most of its products are imported from other Asian countries.

China Resources Vanguard told local media that it plans to open 20 to 30 BLT supermarkets in Shanghai over the next three to five years. In addition, the retailer will open four to six new Ole' supermarkets in Shanghai

A representative in charge of the business affairs of China Resources Vanguard revealed that if there are proper opportunities, the company will accelerate the expansion of its market share by acquisitions. It will locate its new sites at the most flourishing and high-end shopping malls to serve people like foreigners with high incomes and Chinese with experiences of living abroad.

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