Retailing, Franchising, and Consumerism Business Intelligence in China

Pizza Hut's 500th Chinese Restaurant Opened In Lanzhou

The chain pizza restaurant Pizza Hut has announced that its 500th pizza restaurant in China has opened in Lanzhou, capital of Gansu province.

According to Zhu Zongyi, president for the China business department of Yum Brands, parent company of Pizza Hut, over the next two years Yum plans to invest CNY30 million in Lanzhou. Zhu said that Yum started developing the Chinese western market ten years ago and in 2010 the number of its restaurants in the Chinese western areas was seven times as five years ago.

Gao Yao, general manager for the Pizza Hut brand of Yum China, said that unlike other multinational enterprises who usually focus on the development in coastal cities in China, Pizza Hut has been exploring cities of various tiers step by step. Its footprints are all over China, from the coastal and economically developed regions to the southwestern, northeastern, and northwestern regions.

As the parent company of Pizza Hut, Yum Brands is one of the world's largest food and beverage groups and it has over 37,000 chain restaurants in 110 countries and regions around the world. Its fast food brand KFC has over 3,000 chain restaurants in China and its East Dawning and Pizza Hut Delivery brands have also entered the Chinese market.

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