Retailing, Franchising, and Consumerism Business Intelligence in China

Nike's Sales In China Up 18% In 2011 Fiscal Year

American sportswear maker Nike has published its financial results for 2011 fiscal year, from May 2010 to May 2011, stating that its sales in the Greater China market reached USD2.06 billion, a year-on-year increase of 18%; and a 16% increase excluding the exchange rate factors.

During the 2011 fiscal year, Nike Greater China's earnings before interest and tax were USD777 million, a year-on-year increase of 22%.

Meanwhile, Nike released its financial results for the fourth quarter of th 2011 fiscal year, stating that its revenue from the Greater China market was USD564 million, a year-on-year increase of 21% and an increase of 16% excluding the exchange rate factors.

Nike said that due to the growth of retail sites and the increase of sales of individual stores, Greater China's revenue in the fourth quarter saw significant growth. In regards to products, Nike gained double-digit growth in many sectors, including running equipment, sportswear, and men's training equipment.

For future orders, Nike Greater China plans to ship products with a total order value of USD10.3 million between June and November 2011, representing a year-on-year increase of 15% and an increase of 12% disregarding exchange rate factors.

Be the first to comment on "Nike's Sales In China Up 18% In 2011 Fiscal Year"

Leave a comment

Your email address will not be published.