Retailing, Franchising, and Consumerism Business Intelligence in China

7th Annual 'Cuisine For Charity 2011' By IHG Beijing and "Project Hope"

Beijing, China (August 02, 2011) / — 'Cuisine for Charity' is one of the most important annual events for InterContinental Hotels Group (IHG) hotels in Beijing. It is not only a good opportunity for chefs to showcase themselves, to study each other and improve cooking skills; but also to show that we take care of our social responsibilities.

On July 7, 2011, the 7th IHG Annual Charity Cooking Competition was held at Crowne Plaza Beijing International Airport. Chefs from 15 hotels of InterContinental, Crowne Plaza and Holiday Inn brands competed in seven categories: Sweet Coffee Break, Cold Appetizer, Laksa, Cocktail, Coffee Barista, Black Box and Chinese Cold Dish 6 Combinations (which is a new competition item of this year’s event.) The most exciting part is "Black Box" competition, where every participating team cooked one dish with the materials given by the organizing committee within one hour. Judges scored by criteria of presentation, creativity and team effort.

After 6 years of enormous success in our charity drive, and having opened 5 schools which in Shanxi, Inner Mongolia, Gansu and Hebei province, IHG hotels in Beijing had joined hands once again to provide funding support for "Project Hope" , which is a public welfare undertaking, initiated and organized by the CYDF (China Youth Development Foundation).

During the awarding celebration gala dinner, Mr. Roland Steiner, Regional General Manager, on behalf of IHG Beijing Cluster donated the RMB400,000 check to CYDF to build the 6th Project Hope school. "IHG BN Love Choir" , which is title sponsored by IHG Beijing hotels, also came to the stage and performed charity songs to express their appreciations to all the generous sponsors.

Participating hotel name list:
Intercontinental Beijing Beichen
Intercontinental Beijing Financial Street
Crowne Plaza Beijing Wangfujing
Crowne Plaza Park View Wuzhou Beijing
Crowne Plaza Beijing International Airport
Crowne Plaza Sun Palace Beijing
Crowne Plaza Beijing Zhongguancun
Crowne Plaza Beijing Chaoyang U-Town
Holiday Inn Beijing Focus Square
Holiday Inn Beijing Temple of Heaven
Holiday Inn Central Plaza Beijing
Holiday Inn Chang An West Beijing
Holiday Inn Beijing Downtown
Holiday Inn Beijing Deshengmen
Holiday Inn Beijing Haidian

About IHG
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is a global company operating seven well-known hotel brands including InterContinental Hotels & Resorts, Hotel Indigo, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels and Resorts, Holiday Inn Express, Staybridge Suites and Candlewood Suites. IHG also manages Priority Club Rewards, the world’s first and largest hotel loyalty programme with 58 million members worldwide.

IHG is the world’s largest hotel group by number of rooms and IHG franchises, leases, manages or owns, through various subsidiaries, a portfolio of over 4,400 hotels and more than 652,000 guest rooms in 100 countries and territories around the world.

IHG has more than 1,200 hotels in its development pipeline and expects to recruit around 160,000 people worldwide over the next few years.

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.

IHG offers information and online reservations for all its hotel brands at and information for the Priority Club Rewards programme at For our latest news visit, Twitter or YouTube.

About IHG Project Hope Fund
In November 2007, IHG set up the IHG Project Hope Fund and became an official partner of the China Youth Development Foundation (CYDF). The transparently managed fund is dedicated to supporting young dropouts in poverty-stricken areas through Hope Schools, vocational education and scholarship for college/university students. As the first charity fund in China connecting hotels, guests and donors, it not only prolongs the mission of IHG to fulfill its corporate social responsibility, but also promotes the concept of social responsibility among a wider group of people. The creative approach of "donating RMB 5 upon check-in" provides hotel guests with easy opportunities to contribute to worthy causes. The programme has won great support from the nearly 150 IHG hotels in Chinese Mainland, Hong Kong and Macau.

As of 31st May, 2011, RMB 10,380,698.47 has been collected for IHG Project Hope Fund, with which, 13 IHG Hope Schools in 10 provinces have been built or are currently under construction. Other charity activities by the fund include donating Earthquake Relief Schools with ' Happy Music Classrooms' in Sichuan, establishing IHG Service Classes in BN Vocational Schools in Beijing, Chengdu and Sanya, and launching scholarship programmes in 17 IHG Academies.

The China Youth Development Foundation (CYDF) is a national non-profit and non-governmental organization founded in March 1989 in Beijing. The CYDF works to develop Chinese youth through education, science and technology, culture, physical education, health and environmental protection. The CYDF is best known for launching and managing its largest programme to date,  "Project Hope" . Project Hope has sought to help school dropouts in poor remote regions return to school and complete at least an elementary education.

  • Margaret Li
    Marketing Communications Manager
    Crowne Plaza Beijing International Airport
    tel (86) 10 5810 8888
    e-mail [email protected]

This press release has been syndicated from Xinwengao, who is responsible for the content distributed via its newswire.