Retailing, Franchising, and Consumerism Business Intelligence in China

Hilton Hotels & Resorts Celebrates New Program For Chinese Travelers Abroad

Hilton Hotels & Resorts Celebrates New Program  For Chinese Travelers Abroad

Hilton Huanying offered at 50 hotels in 12 countries

Beijing, China (September 20, 2011) / — – Hilton Hotels & Resorts hosted a national launch event for Hilton Huanying on September 7, 2011 – its tailored experience for all travelers of Chinese origin. The Hilton Worldwide program inspired by the Chinese word for "welcome" enables travelers to book participating hotels with confidence, knowing the properties will meet cultural needs and expectations of Chinese travelers abroad. Fifty hotels in twelve countries representing top destinations for Chinese travelers currently offer the program.

In developing Hilton Huanying, Hilton pairs its expertise as the global leader of hospitality and more than two decades of experience in China with research; feedback from Chinese guests, travel agents and tour operators; and a beta test in the United Kingdom, United States and Korea. Hilton leaders are touring Beijing, Shanghai and Guangzhou this week as part of a sustained campaign to educate Chinese consumers and tour operators about the new Hilton offering.

"Hilton Huanying is an extension of our brand promise to ensure every guest feels cared for, valued and respected," said Dave Horton, global head, Hilton Hotels & Resorts. "This is an incredibly exciting time for our brand as we grow our presence within China and welcome the growing number of outbound Chinese travelers exploring key destinations around the world."

Considered widely as one of the world's fastest-growing economies and leading hospitality markets, China will achieve 83 million outbound departures with an average annual growth rate of 9% according to the statistics from China National Tourism Administration.

"As the association of tourist hotels in China, we have paid close attention to the initiatives and development of the international hotel groups targeting Chinese travellers, and I'm pleased to notice that Hilton continues its innovative approach to products, amenities and service to meet the unique needs of Chinese travellers," said Mr. Zhang Rungang, Chairman of China Tourist Hotel Association. "Hilton Huanying, based on a deep understanding of Chinese culture and lifestyle, provides thoughtful amenities and dedicated services for Chinese tourists during their stay overseas. It’s the real tailor-made 'welcome' red carpet rolling out for Chinese travelers outside of China."

Hilton Huanying extends authentic experiences with amenities, service standards and dedicated Hilton team member training in destinations popular among Chinese visitors including San Francisco, New York City, Hawaii and Vancouver in North America along with London, Tokyo and Sydney. Chinese travelers will find familiar comforts in three key touch points of the on-property experience – arrival, guest room and breakfast at Hilton. Elements of the Hilton Huanying experience include a front desk team member fluent in Mandarin; guest room amenities such as a selection of Chinese teas and teakettles, slippers, and a dedicated television channel with Chinese programmes; and breakfast items including congee, dim sum, fried rice and noodles. Travelers can now visit to view more details about Hilton Huanying.

Hilton Worldwide continues its rapid expansion in China and is scheduled to have 100 properties operating in China within the next five years, 40 of which are in the Hilton Hotels & Resorts portfolio. The company's flagship brand currently has 11 hotels in China and recently opened two properties in Guangzhou and one property in Xi'an. Additional Hilton Hotels & Resorts properties are scheduled to open in Nanjing and Dalian by the end of this year. Media can access additional information in Chinese at

About Hilton Hotels & Resorts
One of the most recognized names in the industry, Hilton Hotels & Resorts stands as the stylish, forward thinking global leader in hospitality. From inaugural balls and Hollywood award galas to business events and days to remember, Hilton is where the world makes history, closes the deal, toasts special occasions and gets away from it all. The flagship brand of Hilton Worldwide continues to build upon its legacy of innovation by developing products and services to meet the needs of tomorrow's savvy global travelers while more than 144,000 Team Members shape experiences in which every guest feels cared for, valued and respected. Today, the Hilton Hotels & Resorts portfolio includes more than 540 hotels in 78 countries and the brand remains synonymous with "hotel." Hilton Hotels & Resorts is one of Hilton Worldwide’s ten market-leading brands.

About Hilton Worldwide
Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 93 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,750 hotels and timeshare properties, with 615,000 rooms in 85 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors.


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