Retailing, Franchising, and Consumerism Business Intelligence in China

Tencent's B2B2C Platform Will Soon Welcome Chinese Online Retail Partners

According to an insider from Tencent, the company's new B2B2C platform will be officially launched after the Chinese National Day and the first batch of six B2C partners will be introduced to users via this website.

Tencent said that it will first form cooperative relationships with apparel, cosmetics, and daily commodity providers. Based on information revealed by Tencent's senior executive vice president Wu Xiaoguang in August 2011, Tencent's new B2B2C platform will adopt a new logo, and will be synchronously operated with its existing C2C website

In addition, Tencent will reportedly select Guangdong as the base for the beta tests of the new platform, due to the highly developed Internet shopping market in the province.

In regards to cooperation resources, Tencent prefers its own invested companies. Li Shubin, chief executive officer of, said that they will independently operate the shoes sector of the new B2B2C platform of Tencent; and if other shoes brands want to enter the platform, they are recommended to cooperate with In May 2011, Tencent announced an investment of CNY50 million in, a Chinese B2C website that focuses on the sales of shoes.

A representative from a B2C website invested by Tencent revealed that Tencent's new e-commerce platform has high requirement on partners. For example, they asked the vendors to deliver the goods in ten hours after receiving the orders.

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