Retailing, Franchising, and Consumerism Business Intelligence in China Stops Free Delivery Policy, the Chinese branch of the American Internet retailer, has adjusted its delivery standards and will now charge a CNY5 delivery fee for any order under CNY29, instead of the previous free-of-charge delivery policy.

Amazon is the latest Internet B2C retailer to give up the free delivery policy in China, following and has marked on its official website that consumers can gain free delivery by purchasing goods of over CNY29, effective from 07:00 on February 2, 2012. The new policy affects all products sold and delivered by as well as those sold by vendors and delivered by However, products sold and delivered directly by vendors are not included.

B2C e-commerce websites in China have recently started cutting distribution costs. On November 22, 2011, announced that it would give up the complete free delivery policy and started charging a CNY5 delivery fee for any order under CNY39. About a month later,, which previously provided free delivery in first-tier Chinese cities, said it would charge delivery fees for any order under CNY99.

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