Retailing, Franchising, and Consumerism Business Intelligence in China

CR Vanguard's BLT Supermarket Enters Second-tier Chinese City For The First Time

China Resources Vanguard, the retail subsidiary of China Resources (Holdings) Company, has announced the opening of its new BLT boutique supermarket in Zhongshan, Guangdong province, marking BLT's first entry into a second-tier city.

With an area of over 3,700 square meters, the new BLT supermarket in Zhongshan provides more than 15,000 kinds of products. Top products from all over the world will be available in this new store, including high-end daily commodities, quality wine, premium chocolates, Western-style food, coffee, and fresh ingredients.

CR Vanguard's first BLT boutique supermarket was launched in Hong Kong in 2009, and the brand entered the Chinese mainland market in 2010 with the first store opened in Beijing. After that, its first store in Guangdong province was launched in Shenzhen. The opening of the Zhongshan BLT supermarket is reportedly the first time for the brand to enter a second-tier Chinese city and it expects to bring better quality lives to local citizens, said a representative from BLT supermarket.

During the year 2011, CR Vanguard accelerated the expansion of its many brands. The company opened 935 new outlets over the year, marking a year-on-year growth of 108%; and the total number of its stores reached 4,058. In 2012, the company continues the expansion and plans to launch over 800 new outlets. In addition, it will focus more on the development of BLT in 2012 and 2013.

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