Retailing, Franchising, and Consumerism Business Intelligence in China

Energy Source Kaytune is Silver Sponsor for Loyalty & CRM Summit 2012 in Shanghai

Shanghai, China — 4 July 2012 — Leading brand strategist and CRM solutions provider Energy Source Kaytune and Neoedge, organisers of the 4th Annual Customer Loyalty ASIA Programme & CRM Summit 2012, is delighted to announce that the former has signed up as a Silver Sponsor for the said summit in Shanghai, China.

Mr. Lei Xu, Vice President of Energy Source Kaytune will speak on the summit on how to boost Ecommerce businesses through E-CRM. His presentation will tackle on data analysis, customer segmentation, new generation and the consumer landscape in the local Chinese market.

The 4th Annual Loyalty & CRM Summit will be happening in the Renaissance Shanghai Yu Garden Hotel, on the 25th – 26th September 2012.

This partnership between Neoedge and Energy Source Kaytune will make the annual event more exciting and delightful for the delegates as Mr. Lei will share his expertise of more than a decade in the CRM arena and he has then managed major CRM projects with a number of top brands in China.

“Since Neoedge’s Loyalty & CRM Summit’s inaugural event in 2009, it has been very successful since. This year, however, we are thrilled in welcoming Energy Source Kaytune as our Silver Sponsor and to welcome its esteemed Vice-President, Mr. Lei Xu, who in recent years has been helping businesses in China through his expertise in E-CRM.” said Rekha Kaur, Conference Producer at Neoedge.

“The new partnership between Neoedge and Energy Source Kaytune is a testament that the Loyalty & CRM space is continuously growing and still gains a vital role in businesses not just in China but Asia wide.”, added Kaur.

About Energy Source Kaytune:
Energy Source Kaytune is a leading CRM solution provider in loyalty marketing and e-commerce. Founded in 2001, we have grown with the success of over 30 companies, i.e. China Eastern Airlines, Unilever, Zwilling, Mercedes-Benz. We offer expertise and services in marketing and loyalty programs to acquire new customers and retain loyal and profitable customers. Kaytune's deep consumer insights, practical experience and proven capabilities of creativity, state-of-the-art technologies set our leading position in China Market.

About Mr. Lei Xu:
Lei has been in CRM field for more than 10 years, managing dozens of CRM projects for many international clients including those most prestigious clients like L’Oreal China, China Eastern Airlines and Unilever China. In recent years, with the booming of B2C Ecommerce in China, Lei has extended traditional CRM to E-CRM for Ecommerce oriented clients, where time-to-market becomes predominately important to cope with fast-changing Ecommerce environment. Lei, believes that E-CRM is the future of traditional CRM, by the impacts that Ecommerce and digital channels now become many people’s everyday life. Lei’s interest of CRM stems from Master course in geospatial analysis back 2002 in University College London, where he researched customer’s geo-demographical behavior in retail sector.

About Neoedge:
Neoedge Pte. Ltd is a business media company that aims to serve the corporate world with integrity and excellence by providing cutting edge business intelligences and creating high value networking opportunities. Neoedge identifies pressing issues that the corporate world is facing. Neoedge events are developed based on careful and original research including extensive and direct interactions with potential participants in the market. Neoedge events are distinguished by delivering premier value to customers in a sustainable means. Neoedge is your long term corporate business partner. For more information about Neoedge visit

For more information contact:
Eugene Azucena
Marketing Manager – LOYALTY and Strategic Management
Neoedge Pte. Ltd
DID: +65 6557 9185 FAX: +65 6557 9188
[email protected]

This press release has been syndicated from Xinwengao, who is responsible for the content distributed via its newswire.

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