Retailing, Franchising, and Consumerism Business Intelligence in China To Complete Acquisition Chinese E-commerce Business In Q3 2012

A representative from, the e-commerce platform of electronics retailer Suning, told local media that their negotiation for the acquisition of, a Chinese e-commerce website for baby and maternal products, has entered the financial audit stage, and the deal is expected to be closed in the third quarter of 2012.

Suning's investment and acquisition department, which is in charge of this acquisition, revealed that will gain a controlling stake of via this deal. After the acquisition, will be integrated into

In addition, the representative from also said that the reason for acquiring is mainly because of its supply chain management of baby and maternal products in China. currently has a complete team structure and can learn from its procurement and customer management models.

In July 2012, Sun Weimin, vice chairman for Suning and chairman for, announced that will implement acquisitions targeting medium- and small-sized e-commerce enterprises in the second half of 2012. Sun said, though the current valuation of Chinese e-commerce providers has dropped to the lowest level, there are still professional e-commerce teams and good e-commerce projects available.

He emphasized that it is not's core purpose to increase sales by merger and acquisition. The acquisition aims to enhance the company's control over platform partners and release the operation of non-core products to the third parties. This move will help improve user stickiness and increase traffic.

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