Retailing, Franchising, and Consumerism Business Intelligence in China

Italian Luxury Brand Bric's Opens First Store In Hangzhou

Italian luxury brand Bric's has entered Hangzhou for the first time by opening its new store on the second floor of Wulin Intime.

Founded in Milan in 1952, Bric's specializes in the manufacturing of suitcases, leather bags, and small leather products. The company has gathered many outstanding Italian leather goods and its products feature classic fashion and personal characteristic. Its added value is its ability to combine concreteness with creativity, innovation with tradition. Each detail of a new product is the result of brilliant intuitions, of ambitious projects, of well-established styles, of a bold new approach.

A representative from Bric's told local media that in the international market, Bric's is just as well-known a brand as LV. However, it is still unfamiliar to Chinese consumers because of its late entry in this marketplace.

Be the first to comment on "Italian Luxury Brand Bric's Opens First Store In Hangzhou"

Leave a comment

Your email address will not be published.