Swiss watch manufacturer MB&F launched a new watch specialty store in Beijing's Yintai Centre in mid-October and will hold the opening ceremony and start formal operation this week.
According to reports in Chinese local media, this is the brand's first watch specialty store worldwide and it marks its entry into a major business area in Beijing.
The new specialty store will introduce MB&F's complete watch series, including the 3D design Horological Machines, Legacy Machines, and Performance Art.
Maximilian Busser, founder of MB&F, is quoted by local media as saying that they are glad to open their first MB&F specialty store in Beijing, which will help enhance their relationship with their Chinese reselling partners.
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