Retailing, Franchising, and Consumerism Business Intelligence in China

Italian Nightwear Brand Opens Flagship Store In Beijing

Italian luxury nightwear brand La Perla recently celebrated the opening of its new flagship store in Beijing's Parkview Green with 300 invited guests.

The design concept of La Perla's new store is from the well-known Milan designer Buratti & Battiston. Combining the painting of the Italian painter Milo Manara displayed in the shop window, the soft lights, the lace inlaid glass, and the silk carpet in the store, this new flagship store creates a romantic and intimate shopping environment for consumers.

Andrea Bonardi, managing director for La Perla Asia Pacific region, told local media that Beijing's Parkview Green is a place that can meet La Perla's DNA and style.

According to Bonardi, this is La Perla's fourth store in Beijing since the brand's entry into this marketplace in 2007. At present, La Perla has entered many cities in mainland China, including Beijing, Shanghai, Shenyang, and Hangzhou; and it has nine boutique stores in these cities. La Perla is confident in the Chinese market and it has gained positive feedback from consumers and partners. Over the next three years, the company plans to open additional 20 stores across China.

La Perla is a leading creator of luxurious and fashionable lingerie, nightwear, and swimwear for women and men since 1954.

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