Retailing, Franchising, and Consumerism Business Intelligence in China

Paul Smith Embraces First Chinese Store In Beijing

In cooperation with ImagineX Group, the British designer brand Paul Smith announced the opening of its first Chinese flagship store in the Sanlitun shopping area of Beijing.

This new Paul Smith flagship store has two floors and an operating area of 395 square meters. With a bright and delightful decorating style, the store represents Paul Smith's graceful tastes in art, design, fashion, and architecture. Meanwhile, the store has antique furniture, original art, and colorful exterior decorations, which creates a cheerful environment for Beijing customers.

On the first floor of the store, customers can find women's shoes, men's shoes, and accessories. In addition, there are two separated rooms, where display men's and women's clothing series under the Paul Smith Mainline brand.

On the second floor, there are three separate rooms. The first one is decorated with simple and elegant oak trim and 19th century French table and chairs, covering by Maharam fabric designed by Paul Smith. Paul Smith London series is displayed in this room. The second and third rooms are filled with PS by Paul Smith, Paul Smith Jeans, Paul Smith Black Label, and Paul by Paul Smith products.

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