Retailing, Franchising, and Consumerism Business Intelligence in China

Intersport To Open Three New Stores In China In August

International sporting goods retailer Intersport has announced plans to open three new outlets in China in August 2013 to expand its international market.

Meanwhile, the company said it will enter the Moroccan market this autumn, aiming to develop 12 outlets in this marketplace by 2015. In the first half of 2014, the company is expected to open three new stores in Belarus.

Apart from the development of the Intersport brand, the group will vigorously expand The Athlete's Foot sports shoes chain stores, which it acquired in America in October 2012.

Franz Julen, president of Intersport, said that they currently focus on the European market, but the acquisition of The Athlete's Foot will help the group enter America, Australia, Indonesia and New Zealand. Meanwhile, it is helpful in the expansion in emerging countries in South America and the further enhancement of its market share in Asia and Middle East.

At present, Intersport Group has 5,419 stores in 41 countries and regions across the world.

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