Retailing, Franchising, and Consumerism Business Intelligence in China

Huawei Makes Indian Inroads With New Smartphone Launch

Chinese telecom equipment maker Huawei will reportedly invest INR1.75 billion, which is about USD30 million, in the Indian market to establish its own brand.

Meanwhile, Huawei launched a new 6.1-inch Android smartphone named Ascend Mate in the country, with a retail price of USD430.

According to a report in The Hindu, a Indian local newspaper, Huawei's goal is to sell one million smartphones and tablets in India over the next six months.

Victor Shan, president of device business development division of Huawei India, said that about 8% to 10% of their operating revenue from mobile devices in India will be used in investment. The investment will be mainly used to enhance their retail network and brand establishment. In 2012, their operating revenue in this marketplace is USD300 million.

The report also revealed that Huawei has reached cooperation with Indian local e-commerce giants like Flipkart and Snapdeal. Via those partners, Huawei will realize the online sales of its Ascend Mate smartphones and other devices.

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