Retailing, Franchising, and Consumerism Business Intelligence in China

China's Yili Reaches Cooperation With Dairy Farmers of America

Chinese dairy company Yili announced that it has signed a memorandum of understanding with Dairy Farmers of America, and the two parties plan to establish a long-term strategic relationship in procurement, pasture services, and future dairy-related projects.

As the largest dairy company in America, Dairy Farmers of America owns 8,500 pastures in America, a dense sales network across 48 states, and 21 large dairy product manufacturing and processing bases. Its products are exported to Mexico, Europe, Central America, South America, Asia, the Middle East and the Pacific Rim countries. In addition, Dairy Farmers of America is an important partner of well-known brands such as McDonald's, Pizza Hut, Kraft Foods, and Starbucks.

According to Zhang Jianqiu, executive president of Yili Group, the two parties will first cooperate in upstream industrial chain construction, which covers long-term strategic procurement and pasture services. Zhang also revealed that they will offer cooperation priority to each other when building new dairy projects in the future.

Zhang said Yili Group aims to become a world-class healthy food group and they started to formulate their global development strategy a long time ago.

Be the first to comment on "China's Yili Reaches Cooperation With Dairy Farmers of America"

Leave a comment

Your email address will not be published.