Retailing, Franchising, and Consumerism Business Intelligence in China

Hong Kong Now Has New Saint Laurent Fashion Outlet

Following the opening of its flagship stores at Avenue Montaigne, Paris, in May and Greene Street, New York, in June, the luxury fashion brand Saint Laurent continues retail network expansion by opening an expanded new flagship store in Alexandra House, Hong Kong.

Located at No. 20 Chater Road, Central, the new Saint Laurent flagship store covers an area of 3,500 square feet. Designed by Hedi Slimane, it follows the latest visual image of the brand. With black and white as its main colors, this store is decorated with board-formed concrete panels, mirrored shelves, suspended hang bars, and leather benches, creating a spacious environment.

In addition, the large video wall playing updated imagery adds a movie atmosphere to the store. The display cases and shelves adopt the precise and clean vertical and horizontal lines and the strip lighting creates a visual rhythm.

In this new flagship store, consumers can select from women's and men's collections as well as accessories from the Saint Laurent brand.

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