Retailing, Franchising, and Consumerism Business Intelligence in China

Lane Crawford's Largest Flagship Store Opens In Shanghai

Luxury department store Lane Crawford recently opened a new flagship store in Shanghai.

Located at No. 99 Huaihai Zhong Lu, the new Lane Crawford Shanghai flagship store has an area of 14,000 square meters and four floors. It integrates over 500 international brands, including women's clothing, men's clothing, beauty, jewelry, and lifestyle products.

With an investment of about CNY400 million, this new store is reportedly Lane Crawford's largest store in the world. Andrew Keith, president of Lane Crawford, said that they are committed to creating an ultimate luxury fashion and lifestyle terminal and providing world-class services to customers. According to Keith's statements to local media, Lane Crawford's unique product portfolio is selected by 85 procurement experts who deeply understand Chinese consumers.

The new Lane Crawford flagship store has a 1,800-square-meter personalized service area of beauty, fashion, and lifestyle. In this luxury and private area, 65 image consultants and concierge staff will offer unique and personalized shopping experience to customers.

In addition, a 278-square-meter area named The Hub is dedicated to showcasing creative works. Lane Crawford has already bought Helen Lee, Ms Min, and Chictopia, a women's clothing series designed by three Chinese fashion designers. These brands will be available in The Hub.

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