Retailing, Franchising, and Consumerism Business Intelligence in China

L'Oreal Pulls Garnier Out Of Chinese Market

The world's leading cosmetics group L'Oreal announced that its mass cosmetics brand Garnier will withdraw from the Chinese market.

In an open letter sent by L'Oreal China to its agencies, Garnier was defined as a non-mainstream brand and its sales accounted for less than 10% of total sales of L'Oreal.

The company said terminating the sales of Garnier in the Chinese market is a difficult decision; however, to deploy their future development and enhance market advantages, they choose to focus on the most important products in their China portfolio. L'Oreal emphasized that this move will help them focus on the two major mass cosmetics brands: L'Oreal Paris and Maybelline New York.

In addition, the company said to ensure the proper handling of all related internal and external affairs, especially the settlement of related teams, the company has established a special team. This team will fully discuss and plan for employee settlement, and will provide alternative working opportunities within the company.

Not long ago, American cosmetics brand Revlon also announced plans to quit the Chinese market.

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